Welcome to The Beat’s latest drop—a playlist of perspectives from the influencers and innovators moving the needle. Here’s what’s on repeat from the voices moving culture forward:

• Cannabis brands can break through advertising barriers by leveraging trade media to amplify their stories and build industry influence.

• The rise of AVOD streaming platforms is redefining digital entertainment with free, ad-supported content that’s winning over viewers, creators, and advertisers alike.

• Designing events with neurodiverse audiences in mind creates more inclusive, impactful experiences that foster loyalty and community.

For the uninitiated: The Beat is a free, biweekly newsletter designed for the influencers, tastemakers, and innovators in the worlds of music, entertainment, media, food & beverage, fashion, sports, gaming, and more. Each article featured below is penned by a member of Rolling Stone Culture Council, a community of influential leaders across an array of industries.

With the lineup set, let’s turn up the volume on this week’s insights.

Why Cannabis Brands Need Trade Media to Thrive

Stuck between federal advertising restrictions and blocked mainstream channels, cannabis brands face steep challenges in reaching their audiences. But where the door to traditional advertising slams shut, cannabis trade media kicks it open, providing a powerful platform to build trust, credibility, and influence.

Here’s why savvy brands are doubling down on this channel and what leaders need to know to make their stories stick:

🌱 Speak to the right crowd: Trade outlets like High Times, MJBiz Daily, and Fat Nugs Magazine cater directly to cannabis enthusiasts, investors, and decision-makers, ensuring your message lands where it matters.

📝 Become the voice of authority: Publish thought leadership articles, tie your story to cannabis culture, and leverage editorial calendars to make noise without gimmicks.

🚫 Avoid rookie mistakes: Mass-emailed press releases and ignoring compliance will tank your credibility with editors and audiences alike.

Read The Full Article >

Why Free Streaming Is Outpacing Subscriptions

Subscription fatigue is real—and it’s giving ad-supported video-on-demand (AVOD) platforms like YouTube, Tubi, and Pluto TV the edge in the battle for eyeballs. Offering free, ad-supported content, AVOD isn’t just gaining traction with viewers; it’s rewriting the rules for advertisers and creators, too.

Here’s all you need to know:

📺 No Wallet? No Problem: AVOD’s free model thrives globally, especially in regions where paying for multiple subscriptions isn’t practical.

🎯 Ad Nirvana: Precision targeting (think ads for parents during kids’ shows) makes AVOD a win for brands, while short, skippable ads keep viewers happy.

🎬 Open Doors for Creators: Niche content makers earn ad revenue without competing for subscription dollars or blockbuster budgets.

💡 Why It Wins: No paywalls, no contracts, and an endless library of content—AVOD combines inclusivity and accessibility.

Read The Full Article >

Events That Rock: Designing for Neurodiverse Audiences

Inclusion isn’t optional anymore; instead, it’s the stage everyone wants to be on. With neurodiverse individuals making up 15-20% of the global population, designing events for all doesn’t just build attendance, it builds loyalty, trust, and unforgettable vibes.

Here’s your playbook for making events that truly resonate:

🗺️ Clarity Is King: Post schedules, maps, and visual cues to remove uncertainty. Think countdown clocks, color-coding, and swipeable event guides.

🎤 Turn It Up—or Down: Use ASL interpreters, clear captions, and chill streams for toned-down visuals and sound. Layered content keeps it exciting but accessible.

🙌 Representation Matters: Include neurodivergent speakers—not for “inclusion talks,” but to inspire innovation, creativity, and leadership.

😌 Sensory Safe Zones: Quiet spaces with dim lighting, headphones, and fidget tools let attendees recharge without missing the show.

💡 Train the Team: Empower your crew to offer discreet support. Small touches, like clear food labels or softer dining areas, elevate the experience.

Read The Full Article >

Wrapping Up

If these articles sparked your interest, we have a network that you will love: Rolling Stone Culture Council.

This exclusive, vetted community brings together influential leaders and innovators in art, media, gaming, theater, social impact, fashion, film, hospitality, sports, and more.

Put yourself at the forefront of innovation with access to publishing opportunities on RollingStone.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Rolling Stone Culture Council today and become part of a group driving innovation in entertainment.